Digital Journal

'2026'

I Use AI Every Day

Every new material teaches you what it wants to be. Target: how creative studios use AI · AI in luxury branding · AI creative direction

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Digital Journal

'2026'

The tool didn't kill the work. It relocated it

When photography arrived in 1839, painters announced the end of painting. Thirty-five years later the Impressionists held their first exhibition — freed from having to look like anything, because a machine now did accurate depiction better than any hand.

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