[ the corner ]
[ the corner ]
[ the corner ]

Branding. — branding studio in Madrid, working worldwide

Identities that look considered everywhere they appear.

Start a branding project

The Corner & Co. creates brand identities for founders and companies in Spain, Italy and worldwide. Strategy, naming, logo, type, colour and guidelines are designed together, so your brand feels like one clear idea, from the first card to the last campaign.

[ 01 ]

What's included

  1. 01

    Strategy

    Who you are, who you're for and how you should sound, in a few clear words.

  2. 02

    Naming

    A distinctive name, checked and ready to use, when you need one.

  3. 03

    Logo

    A mark and wordmark built with care, clear at every size.

  4. 04

    Typography

    Typefaces and hierarchy that give your brand its voice.

  5. 05

    Colour

    A palette with clear roles, for screen and for print.

  6. 06

    Brand guidelines

    One document that shows your team how to use it all.

[ 02 ]

How it works

Eight weeks, from first conversation to a complete identity.

  1. Discovery — week 1: We learn your business, your audience and your ambitions. You receive: A shared brief and project plan.
  2. Strategy — weeks 1–2: We define your position, personality and tone. You receive: A short brand strategy document.
  3. Concepts — weeks 2–4: We explore visual directions for your identity. You receive: Two to three identity directions.
  4. Refinement — weeks 4–6: We develop the chosen direction in detail with you. You receive: The final logo, type and colour.
  5. Brand system — weeks 6–8: We apply the identity and document how to use it. You receive: Brand guidelines and all final files.
[ 03 ]

Questions

  1. A full brand identity usually takes six to ten weeks, depending on the scope and whether naming is included. We agree a clear timeline before we start.

  2. Yes. Naming can be part of the project, from exploring directions to a shortlist of names ready for your checks and registration.

  3. Your logo and wordmark, typography, colour palette and brand guidelines, with all final files prepared for screen and print.

  4. Yes. We can evolve what already works in your identity, or rebuild it where it no longer fits your business.

  5. Once the project is paid in full, you can use the final identity as agreed in our proposal. Licensed elements such as fonts follow their own licences, and we'll always tell you about them.

  6. Every project is scoped individually. After your brief, we send a proposal with a clear fee and what's included.

[ 04 ]

Let's build a brand worth remembering.

studio@thecornerandco.comStart a branding project
contact
studio@thecornerandco.commadrid — worldwide
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